Heart’s Desire provides addiction counseling and recovery services for the community of Lea County. Using Christ and Biblical teachings as our guide, our mission is to cultivate a safe space for individuals and their families affected by addiction. We believe that it’s possible to live a life without life-controlling substances and we have resources here through our recovery program for you or your loved one in times of crisis.

About Heart’s Desire Stores

Our addiction recovery program is funded by proceeds from our thrift stores. You can support Heart’s Desire recovery program and resources we provide for people suffering from addiction by stopping into one of our stores or by donating items you’d like us to sell.

Find us:

Heart’s Desire Thrift Store & Lydia’s Closet – 201 W Ave. D, Lovington, NM 88260, 575-396-4747

Furniture Store – 119 W Ave D, Lovington, NM 88260, 575-396-0233

Get Help

We believe that living a life free of drugs, alcohol, and other life-controlling issues is very possible and you have the power to get your control back. We have licensed counselors and experienced agencies ready to get you or your family members the help they need. Please give us a call and take the first step to changing your life575-396-0235


RosaLinda Moreno

Executive Director

Bobbie Betancout

Assistant Director

Esther Uranga

Store Manager

Rachel Contreas

Program Coordinator

Shawn & Cindi Blythe

Recovery Programs

Board of Directors

  • President: David Stewart
  • Vice President: Bobbie Jameson
  • Treasurer: Connie Crow
  • Members
  • Jeanine Graham
  • Kenyon Burns
  • Rhonda Phillips
  • Becky Hill
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